Currently, we have employees from Kazakhstan, Ukraine, and India, who are working in different departments.
Genesis CSP is a part of NUR.KZ holding.
Operations Team
4 employees
Business Development Team
6 employees
Content Development Team
3 employees
Distribution Team
4 employees
Compliance Team
2 employees
We have offices
in Almaty, Kyiv and Warsaw.
Get in touch with us
About CEO
since 2019
CEO of Genesis CSP
Zangar Boztayev
Based in Almaty, Kazakhstan. Joined the Genesis CSP team in May 2022. Zangar has a background in accounting and audit. Previously worked at KPMG and as CFO at Nur.KZ. Strong leader who succeeded in restructuring Genesis CSP and making it into a successful growing business.
About Zangar:
• supervising the Genesis CSP team
• setting the main goals for the project
• searching for new business opportunities
• negotiating with promising investors/clients
• managing the project budget
Responsibilities:
He is really into sports: boxing, MMA, football. Likes to keep track of all the latest business and economics trends.
About Khalima: Based in Almaty, Kazakhstan. Joined the Genesis CSP team in May 2023 as an operations manager. She has experience in sales and communication skills.
Responsibilities: • Interaction with partners through calls, meetings, written correspondence • Preparation and signing of contracts with partners • Final approval for payments • Collecting information about partners’ problems and resolving issues promptly
Additional facts about Khalima: Khalima likes dancing , singing, attending concerts and orchestras.
Merey Sabyrova
Operations Manager
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About Merey: Based in Almaty, Kazakhstan. Joined to Genesis CSP in August 2024. Person with technical mindset. Have experience in sales,communications.
Responsibilities: • Interaction with partners through calls, meetings, written correspondence • Preparation and signing of contracts with partners • Final approval for payments • Collecting information about partners’ problems and resolving issues promptly
Additional facts about Merey: She loves swimming in the sea, tanning on the sun and having fun.
Nurali Zhanybekov
Content manager
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About Nurali: Worked for TV and ad business on video editing and motion design. Familiar with graphic design tools and sound design. Nurali is a YouTube enthusiast that is involved into content creation and managing of several YouTube channels.
Responsibilities: • Manual claiming of stolen content • Content ID managing • Video optimization • Channel managing • Some visual design work Additional facts about Nurali: Anime fan, club music fan (house, techno), likes movies and video games (not as much now). Nurali likes scary stories and stuff, believes in aliens, also he is keen on sci-fi. Nurali haa a son and a wife, and is actually the oldest team member.
Yerasyl Akhmekaliyev
Senior Content Manager
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About Yerasyl: Specialist in media industry trends, blogging and creativity. He has 8 years of experience of working with YouTube. Yerasyl has many projects in his portfolio, including a web series for a large holding company.
Responsibilities: • Communication with partners regarding their channels' performance • In-Depth SEO optimization of channels • Analytics of partners' channels performance, identification videos with errors • Daily monitoring of trends across platforms • Creating designs for YouTube channels
Additional facts about Yerasyl: Yerassyl graduated from the Kazakhstan Cinema University TEAMT with a degree of film director. His life is always filled with creativity. A huge fan of various movies and music records.
About Gennadii: Based in Kyiv, Ukraine. Joined the Genesis CSP team in April 2023 as Business Development Manager. Has extensive experience in sales, business development, communication at the highest level, international relations. Prior to Genesis, Gennadii worked in the State Property Fund of Ukraine and in one of Ukrainian defense enterprises.
Responsibilities: • Managing and supervising the sales team • Meeting required KPIs in terms of outreach, revenue and closed deals • Development of strategies to reach international markets • Promotion and implementation of new businesses (YouTube for business, influence marketing)
Additional facts about Gennadii: Worked in defense industry. Sold tanks, planes, and guns. Was a leader and vocalist/composer of a rock-band named Tricks, performing in 2013-2017.
Andrii Horbatykh
Business Development Manager
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About Andrii: Based in Kyiv, Ukraine. Joined the Genesis CSP in July 2023 as Business Development Representative. Has experience in sales, business development.
Responsibilities: • Researching new markets, identifying customer needs • Searching for potential clients, generate leads • Building relationships with potential and existing customers • Conducting market research to identify new opportunities
Additional facts about Andrii: Andrii finds sports to be a great way to stay active and music helps him to relax and de-stress.
Amina Toleutay
Business Development Representative
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About Amina: Based in Almaty, Kazakhstan, she's joined the Genesis CSP Team in October 2023. Prior to that, she established a strong foundation working in international teams across sales, retail, and hospitality.
Responsibilities: • Develops strong communication skills to build rapport with creators from diverse cultural backgrounds • Executes effective cold outreach campaigns via email, LinkedIn, etc, to connect with potential partners worldwide • Crafts compelling commercial offers that outline the benefits of the potential partnership with Genesis CSP • Manages ongoing communication with partnered creators
Additional facts about Amina: A world explorer at heart, she thrives on travel. When she's not conquering new destinations, she enjoys staying active with swimming, stretching, and yoga.
Alina Zeinolova
Business Development Manager
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About Alina: Based in Almaty, Kazakhstan. Joined the Genesis CSP Team in November 2023. She has experience of working in tourism and education.
Responsibilities: • Analysis of international YouTube markets • Creating databases of YouTube channels based on specific criteria • Engaging in cold outreach to potential partners via email and other platforms • Preparation of commercial offers • Discussing cooperation terms and responding to partner inquiries
Additional facts about Alina: Alina likes to travel around the world, explore new countries, read books and watch movies in her free time.
Ilona Muskafidi
Business Development Representative
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About Ilona: Based in Almaty, Kazakhstan. Joined the Genesis CSP in Septermber 2025 as a Business Development Representative. Experienced in advertising, PR and copywrtiting.
Responsibilities: • Identifying and developing new business opportunities with content creators, production companies, broadcasters, and media organizations across international markets • Building and maintain strategic partnerships with YouTube channels, film studios, and rights holders to support channel growth, monetization, and content protection • Conducting market research to identify potential partners, emerging trends, and new revenue opportunities within the digital media ecosystem • Leading outreach, negotiations, and communication related to YouTube distribution, content licensing, Content ID, and copyright protection services
Additional facts about Ilona: Ilona is a journalist who professionally writes scripts for various purposes and news articles.
Yevhen Koniev
Business Development Representative
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About Yevhen: Based in Dnipro City, Ukraine. Joined Genesis CSP in Oct 23, 2025 as Business Development Representative. Has experience in logistics, sales and account management.
Responsibilities: • Researching new markets and opportunities for growth • Searching for new clients and partnerships in the media sphere • Building the company`s presence in the corporate clients field
Additional facts about Yevhen: Curious about world history, passionate about games and outdoor activities, and inspired by global cuisines. These interests shape a creative, open-minded approach to media and partnerships.
About Tetiana: Based in Kyiv, Ukraine. Tania joined the Genesis CSP team in July 2020 as a Compliance Officer and was qualified as a Content Specialist one year after. Currently, she is the Head of this department and building the overall strategy for the CSP partners promotion via content improvements. Prior to Genesis CSP Tania worked as a governmental expert in public legal awareness for the Ministry of Justice if Ukraine.
Responsibilities: • Managing the content department • Monitoring YouTube market changes & trends • Building and implementing the CSP partners' growth strategy • Implementing partners education processes • Curating the CSP own production direction
Additional facts about Tetiana: Tania is a feminist, social activist and vivid book reader. She reads around 50 books yearly, participates in local book club meetings, and runs her book blog on Instagram. She loves yoga, photography, and a good sense of humor. And she never refuses a cup of good coffee and a chocolate.
Andrii Ruban
Content Operations Manager
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About Andrii: Secret content agent under cover. Handles the hardest tasks in the content department.
Dharmik Zalavadiya
Digital Manager
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About Dharmik: Based in Gujarat, India. As a Digital Manager, Dharmik became a member of the Genesis CSP team in October 2022. Prior to founding Genesis CSP, he held positions in related fields as digital marketing and social media management.
Responsibilities: • Content In-Depth Optimization • Partners' channels moderation • Creation of content for CSP social media accounts • Video editing
Additional facts about Dharmik: Since his college years, Dharmik has had a keen interest in the digital industry. He enjoys riding a bike, exploring the outdoors, watching movies and web series, and being a bit of a foodie.
About Bexultan: An ambitious cinephile and music enthusiast that brings creative and artistic solutions to every project. With extensive experience in the media industry and a portfolio rich in both commercial and personal projects.
Responsibilities: • Sourcing and selecting content for YouTube distribution (global and Central Asia) • Negotiating and launching partnerships with rights holders and studios • Overseeing content onboarding and partner support • Optimizing monetization and driving partner revenue growth • Managing the distribution strategy and expanding the content portfolio
Additional facts about Bexultan: Bexultan graduated with a Bachelor of Arts (Hons) in Film Production from the Arts University Bournemouth, UK. His lifelong passions include scriptwriting, music creation, and embracing all forms of creativity.
About Alen: A passionate film and music lover who infuses creativity and artistry into every project. Possessing a deep background in the media industry, offers a diverse portfolio that spans both commercial and personal endeavors.
Responsibilities: • Optimize distribution channels by analyzing performance data and implementing improvements • Ensure all distributed materials meet brand guidelines and company requirements • Monitor schedules and deadlines to guarantee the on-time completion of all distribution stages • Ensure content meets quality and brand standards
Additional facts about Alen: Graduated with a Bachelor of Forensic Science in Kuala Lumpur, Malaysia. Worked as a forensic scientist and criminologist overseas. Was a main part of a team in EXPO DUBAI 2020. Since school, had a passion for music and cameras. As a main hobby, records songs and distributes them to music platforms and embraces all forms of creativity.
About Aruzhan: Based in Almaty, Kazakhstan. Joined the Genesis CSP in October 2024 as Screenwriter and Research Specialist. Has experience in film and commercial production.
Screenwriter Responsibilities: • Developing compelling story concepts, loglines, and treatments • Writing scripts for commercials, short-form videos, digital content, and feature projects
Distribution Manager Responsibilities: • Focused on film/series/YouTube/content distribution • Evaluating films and series for acquisition, distribution, and monetization potential • Negotiating with producers, sales agents, and rights holders across regions • Managing contracts, licensing terms, and rights windows • Developing distribution strategies for CIS, Kazakhstan, Kyrgyzstan
Distribution Manager Responsibilities: Aruzhan finds yoga to be an effective way to stay grounded and calm, helping her maintain balance and focus in her daily life.
About Diana: Based in Tashkent, Uzbekistan, joined Genesis CSP in October 2024. She brings over seven years of experience in production and post-production.
Responsibilities: • Content distribution • Identifying new markets, video translation and editing, as well as video montage and dubbing
Additional facts: Diana is a professional pianist and speaks English, Chinese, and French.
About Solomiia: Based in Kyiv, Ukraine, Solomiia joined the Genesis CSP team in December 2024 as a Compliance Manager. She is currently the Head of the Compliance Department, responsible for the overall well-being and stability of the network. Before joining Genesis CSP, Solomiia has previous experience in business development and team management.
Responsibilities: • Managing the Compliance Department • Approving channels for linking and monitoring network risks • Managing demonetization/termination and support cases • AdSense setup and management • Communicating with YouTube on policy-related issues • Handling educational materials and training sessions
Additional facts about Solomiia: She enjoys travelling, shooting on an analog camera, and believes that even with a full work schedule, there’s always room for an act of kindness toward animals in need.
About Kateryna: Based in Kyiv, Ukraine. Joined Genesis CSP in July 2025 as a Compliance Manager. Has experience in compliance and account management.
Responsibilities: • Ensure content follows YouTube policies (copyright, guidelines, monetization) • Review videos and metadata for risks and potential violations • Manage escalations — strikes, appeals, terminations, and support communication • Create internal rules and train the team on safe publishing and compliance
Additional facts about Kateryna: Kate believes that there is no problem for which there is no solution.