Currently, we have employees from Kazakhstan, Ukraine, and India, who are working in different departments.
Genesis CSP is a part of NUR.KZ holding.
Operations Team
4 employees
Business Development Team
4 employees
Content Development Team
4 employees
Video Production Team
1 employee
Compliance Team
2 employees
We have offices
in Almaty, Kyiv and Warsaw.
Get in touch with us
About CEO
since 2019
CEO of Genesis CSP
Zangar Boztayev
Based in Almaty, Kazakhstan. Joined the Genesis CSP team in May 2022. Zangar has a background in accounting and audit. Previously worked at KPMG and as CFO at Nur.KZ. Strong leader who succeeded in restructuring Genesis CSP and making it into a successful growing business.
About Zangar:
• supervising the Genesis CSP team
• setting the main goals for the project
• searching for new business opportunities
• negotiating with promising investors/clients
• managing the project budget
Responsibilities:
He is really into sports: boxing, MMA, football. Likes to keep track of all the latest business and economics trends.
About Khalima: Based in Almaty, Kazakhstan. Joined the Genesis CSP team in May 2023 as an operations manager. She has experience in sales and communication skills.
Responsibilities: • Interaction with partners through calls, meetings, written correspondence • Preparation and signing of contracts with partners • Final approval for payments • Collecting information about partners’ problems and resolving issues promptly
Additional facts about Khalima: Khalima likes dancing , singing, attending concerts and orchestras.
Merey Sabyrova
Operations Manager
About Merey: Based in Almaty, Kazakhstan. Joined to Genesis CSP in August 2024. Person with technical mindset. Have experience in sales,communications.
Responsibilities: • Interaction with partners through calls, meetings, written correspondence • Preparation and signing of contracts with partners • Final approval for payments • Collecting information about partners’ problems and resolving issues promptly
Additional facts about Merey: She loves swimming in the sea, tanning on the sun and having fun.
Nurali Zhanybekov
Content manager
About Nurali: Worked for TV and ad business on video editing and motion design. Familiar with graphic design tools and sound design. Nurali is a YouTube enthusiast that is involved into content creation and managing of several YouTube channels.
Responsibilities: • Manual claiming of stolen content • Content ID managing • Video optimization • Channel managing • Some visual design work Additional facts about Nurali: Anime fan, club music fan (house, techno), likes movies and video games (not as much now). Nurali likes scary stories and stuff, believes in aliens, also he is keen on sci-fi. Nurali haa a son and a wife, and is actually the oldest team member.
Yerasyl Akhmekaliyev
Senior Content Manager
About Yerasyl: Specialist in media industry trends, blogging and creativity. He has 8 years of experience of working with YouTube. Yerasyl has many projects in his portfolio, including a web series for a large holding company.
Responsibilities: • Communication with partners regarding their channels' performance • In-Depth SEO optimization of channels • Analytics of partners' channels performance, identification videos with errors • Daily monitoring of trends across platforms • Creating designs for YouTube channels
Additional facts about Yerasyl: Yerassyl graduated from the Kazakhstan Cinema University TEAMT with a degree of film director. His life is always filled with creativity. A huge fan of various movies and music records.
About Gennadii: Based in Kyiv, Ukraine. Joined the Genesis CSP team in April 2023 as Business Development Manager. Has extensive experience in sales, business development, communication at the highest level, international relations. Prior to Genesis, Gennadii worked in the State Property Fund of Ukraine and in one of Ukrainian defense enterprises.
Responsibilities: • Managing and supervising the sales team • Meeting required KPIs in terms of outreach, revenue and closed deals • Development of strategies to reach international markets • Promotion and implementation of new businesses (YouTube for business, influence marketing)
Additional facts about Gennadii: Worked in defense industry. Sold tanks, planes, and guns. Was a leader and vocalist/composer of a rock-band named Tricks, performing in 2013-2017.
Andrii Horbatykh
Business Development Manager
About Andrii: Based in Kyiv, Ukraine. Joined the Genesis CSP in July 2023 as Business Development Representative. Has experience in sales, business development.
Responsibilities: • Researching new markets, identifying customer needs • Searching for potential clients, generate leads • Building relationships with potential and existing customers • Conducting market research to identify new opportunities
Additional facts about Andrii: Andrii finds sports to be a great way to stay active and music helps him to relax and de-stress.
Amina Toleutay
Business Development Representative
About Amina: Based in Almaty, Kazakhstan, she's joined the Genesis CSP Team in October 2023. Prior to that, she established a strong foundation working in international teams across sales, retail, and hospitality.
Responsibilities: • Develops strong communication skills to build rapport with creators from diverse cultural backgrounds • Executes effective cold outreach campaigns via email, LinkedIn, etc, to connect with potential partners worldwide • Crafts compelling commercial offers that outline the benefits of the potential partnership with Genesis CSP • Manages ongoing communication with partnered creators
Additional facts about Amina: A world explorer at heart, she thrives on travel. When she's not conquering new destinations, she enjoys staying active with swimming, stretching, and yoga.
Alina Zeinolova
Business Development Manager
About Alina: Based in Almaty, Kazakhstan. Joined the Genesis CSP Team in November 2023. She has experience of working in tourism and education.
Responsibilities: • Analysis of international YouTube markets • Creating databases of YouTube channels based on specific criteria • Engaging in cold outreach to potential partners via email and other platforms • Preparation of commercial offers • Discussing cooperation terms and responding to partner inquiries
Additional facts about Alina: Alina likes to travel around the world, explore new countries, read books and watch movies in her free time.
Inzhu Alimbek
Business Development Manager
About Inzhu: Based in Almaty, Kazakhstan, Inzhu brings a wealth of expertise in brand management, event organization, and PR communications. A graduate of KIMEP University with a Bachelor’s degree in Finance and an Erasmus scholarship at the University of Glasgow.
Responsibilities: • Leads branding strategies and initiatives to enhance Genesis CSP's market presence • Organizes corporate events, ensuring alignment with brand objectives • Collaborates with media and other partners to boost brand visibility and outreach • Crafts and oversees content development for digital platforms to engage the audience • Manages stakeholder relationships to maintain and grow brand reputation • Champions educational and community-focused projects, leveraging brand resources for social impact
Additional facts about Inzhu: Inzhu is also a passionate artist, enjoying singing, dancing, and painting in her free time.
About Tetiana: Based in Kyiv, Ukraine. Tania joined the Genesis CSP team in July 2020 as a Compliance Officer and was qualified as a Content Specialist one year after. Currently, she is the Head of this department and building the overall strategy for the CSP partners promotion via content improvements. Prior to Genesis CSP Tania worked as a governmental expert in public legal awareness for the Ministry of Justice if Ukraine.
Responsibilities: • Managing the content department • Monitoring YouTube market changes & trends • Building and implementing the CSP partners' growth strategy • Implementing partners education processes • Curating the CSP own production direction
Additional facts about Tetiana: Tania is a feminist, social activist and vivid book reader. She reads around 50 books yearly, participates in local book club meetings, and runs her book blog on Instagram. She loves yoga, photography, and a good sense of humor. And she never refuses a cup of good coffee and a chocolate.
Andrii Skotnytskyi
Content Operations Manager
About Andrii: Secret content agent under cover. Handles the hardest tasks in the content department.
Dharmik Zalavadiya
Digital Manager
About Dharmik: Based in Gujarat, India. As a Digital Manager, Dharmik became a member of the Genesis CSP team in October 2022. Prior to founding Genesis CSP, he held positions in related fields as digital marketing and social media management.
Responsibilities: • Content In-Depth Optimization • Partners' channels moderation • Creation of content for CSP social media accounts • Video editing
Additional facts about Dharmik: Since his college years, Dharmik has had a keen interest in the digital industry. He enjoys riding a bike, exploring the outdoors, watching movies and web series, and being a bit of a foodie.
Damir Abdrakhmanov
Content Development Manager
About Damir: Based in Almaty, Kazakhstan. He has prior experience in finance, business ethics, and designing and creating mobile apps. A creative professional with a passion for music composition, film writing, and innovative problem-solving.
Responsibilities: • YouTube data analysis and channels' growth projections • Preparation of recommendations for channels' development • Preparation of the channels' audits & reports • Channels optimization and promotion through YouTube instruments • Development of creative ideas and well-performing content formats
Additional facts about Damir: He can't live without sports, music, and movies.
About Bexultan: An ambitious cinephile and music enthusiast that brings creative and artistic solutions to every project. With extensive experience in the media industry and a portfolio rich in both commercial and personal projects.
Responsibilities: • Guiding our team's creative efforts to ensure top-notch content • Overseeing every project to guarantee they meet our standards • Working directly with clients to bring their ideas to the screen • Complete project development and management, including Pre-Production (scriptwriting, research, location scouting, etc.), through Production (direct filming, lighting setup, etc.), to • Post-Production (editing, sound mixing, color grading, etc.)
Additional facts about Bexultan: Bexultan graduated with a Bachelor of Arts (Hons) in Film Production from the Arts University Bournemouth, UK. His lifelong passions include scriptwriting, music creation, and embracing all forms of creativity.
Alen Gallyamov
Video Production Manager
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About Alen: A passionate film and music lover who infuses creativity and artistry into every project. Possessing a deep background in the media industry, offers a diverse portfolio that spans both commercial and personal endeavors.
Responsibilities: • Oversee video production from planning to delivery • Complete project development and management, including:
Pre-Production (scriptwriting, research, location scouting, etc.), through Production (direct filming, lighting setup, etc.), to
Post-Production (editing, sound mixing, color grading, etc.)
• Ensure content meets quality and brand standards
Additional facts about Alen: Graduated with a Bachelor of Forensic Science in Kuala Lumpur, Malaysia. Worked as a forensic scientist and criminologist overseas. Was a main part of a team in EXPO DUBAI 2020. Since school, had a passion for music and cameras. As a main hobby, records songs and distributes them to music platforms and embraces all forms of creativity.
Nurdaulet Amir
Video Production Manager
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About Nurdaulet: Specialist in video production. Creative and colder than an ice cube. Nurdaulet loves everything associated with art. Based in Almaty, Kazakhstan.
Responsibilities: • Creating video content for YouTube • Pre-Production(research,scriptwriting, location scouting, etc.) • Post-Production (editing video materials, sound mixing, color grading, etc.) • Searching trends to conduct qualitative material
Additional facts about Nurdaulet: Nurdaulet is a sports enjoyer. He has a black belt in Taekwon-do ITF and has titles like an absolute champion of the ASIA Cup and Gold Medalist at the World Cup which took place in Jamaica in 2014. Nurdaulet’s favorite hobby is snowboarding.
About Yelyzaveta: Based in Kyiv, Ukraine. Lisa joined the Genesis CSP team in Nov 2021 as a Compliance officer. Currently, she is the Head of this department and oversees the general well being of the network. Prior to Genesis CSP Lisa also worked in compliance and had some background in educational field.
Responsibilities: • Managing the compliance department • Check of the channels for linking • Highlighting current risks for the network • Handling demonetization/termination cases • AdSense creation and management • Communicating with YT support regarding issues
Additional facts about Yelyzaveta: Lisa likes travelling a lot, the vacation 4 times a year is just a must. Among other hobbies are watching Kdramas, taking photos, drinking coffee and eating pastry.